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CALL THE ELEVATOR AND LIFT EXPERTS: 1-888-634-1717

Meet the Team

We have over 33 years in the business providing elevator sales and service experience nationwide.

We have two sales offices located in Western and Eastern North Carolina to provide maximum coverage for the entire state. We pride ourselves on providing excellent customer service and prompt response times. We are available to answer questions 24/7 to make sure our clients are not only satisfied with their product, but receive the attention they deserve.


Roger Grear

Roger Grear, Owner

Roger started in the elevator business as a boy carrying his father’s toolbox servicing elevators. He worked with his grandfather and father who both spent their lifetime working in the field of elevator manufacturing, service and installation. When Liftavator was founded in 1985, he began working in the Liftavator factory constructing elevators and lifts. He worked his way from a welder to shop foreman to service tech and installer. Once he learned the ropes on the backend, he started to do sales, marking and management as he furthered his education. He became licensed in most every state on the east coast. Roger is a Certified Elevator Technician (CET) and carries a Qualified Elevator Inspector (QEI) card. In 2001, Roger purchased the Liftavator Company and it has been growing steadily ever since.
Kelly Grear

Kelly Grear, Owner

Kelly started with Liftavator in 2000 on a part time basis.  She helped answer the phones and schedule sales and service calls.  She holds a Juris Doctor Degree from the State University of New York at Buffalo and was admitted to practice law in 2001.  She retired from law when the business relocated to New Bern NC 13 years ago.  She currently handles the book keeping for Liftavator, reviews all contracts and schedules all installations.
Zach Lizotte

Zach Lizotte, General Manager

Zach joined Liftavator in early 2016 and has worked his way from sales to management. Being raised in New Bern, NC, he understands what the coastal region can present. Focusing on residential jobs, but also training in the commercial field, Zach can sell and manage jobs in both fields efficiently. Spending most of his time in the field, Zach can be found working sites from the Virginia border down into South Carolina, many days with his black lab Waylon in the truck! Give us a call today to schedule your site visit with Zach so we can see how to best serve you!
Zoe Palmieri

Zoe Palmieri, Sales Coordinator

Zoe Palmieri was born and raised in New Bern, NC and started working for Liftavator when she was 18 years old. She is currently in Sales and manages estimates, drawings, and submittals. Her main focus is commercial projects, but she also has knowledge in the residential field. Zoe enjoys meeting new clients and working with others.

Brittany Cahoon, Service Coordinator

Brittany is fairly new to Liftavator, however she has taken the roll of service manager and plans to enhance every aspect of her position. Brittany is super excited to get to learn and grow her professional skills in this field. Brittany’s background has always been in Customer Service since she graduated high school in 2013. Her goals in this position is to make each and every customer happy at the end of the day!

“I enjoy working for a company that makes customers lives easier each day, I am very thrilled I joined such a amazing company, and can’t wait to see what the future holds!”